Our founders (and brothers), Saul and Josh, created Tooletries because they were tired of overpaying for plastic shower accessories that were poorly designed and had below-par functionality. Instead, the wanted to create innovative bathroom and travel products where high performance met functionality. It started with the Harvey and has now grown into an entire family of grooming organization and personal care products.
While men still may be a long way behind women when it comes to beauty product purchases new research from Roy Morgan shows that a greater proportion purchases new research from Roy Morgan shows that a greater proportion of Millennial men are using and buying skincare products than ever before. In fact, there are now just over one Millon Millennial men (34: of Millennial men) are using and buying skin related products. Tooletries products now cater to Skincare, grooming rituals & organizational solutions... and what man doesn't need a touch more organization.
The male beauty market is seeing handsome growth, as more men than ever before become tuned into the benefits of beauty, health and wellness.
As the fastest-growing consumer group, men are seeking their own dedicated skin care solutions and color cosmetics targeted to their needs, while the rise in men's wellbeing has triggered demand for more male-specific spa treatments, with 54% of Gen Zs interested in visiting a spa.
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